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2024 Marketing Goals: Dominate Your Local Marketing

Updated: Mar 12

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In a perfect world, you’ve already reviewed last year's marketing results and have a plan in place to make 2024 your best year yet. Unfortunately, the world in which we live is seldom perfect. You’d be surprised how many local businesses are flying blind into the oncoming months without reviewing the past year’s results. In a world where trends shift faster than a TikTok dance challenge, reviewing your results and planning a strategy can be overwhelming.

Worry not, my fearless marketer! Here are some tips for crafting killer 2024 marketing goals and strategies to conquer the ever-evolving local marketing landscape. So, grab your metaphorical compass, and let's start our journey!

Understand Who Your Customer is TODAY

Customers change over time- and it often happens quicker than you think. In 2024, readdress your primary and secondary customer groups. Establish an internal team to determine if anything changed. Have their lifestyle characteristics evolved? Are they using different technologies? Are there additional ways for them to get what they need? This information will provide you with the kind of insight that's critical in determining the messaging they’re more likely to react to, how to better reach them, and the information they now need throughout the buying cycle. 

Your Website is Ground Zero

More potential customers will visit your “virtual storefront” than will ever walk through your door. Ensuring it’s running on all cylinders is critical. Review your website’s speed, the user’s experience, and the content found within. According to recent statistics, 82% of consumers say slow page speeds impact their purchasing decisions. If it’s slow, only 11.9% are likely to tell a friend. User experience statistics show that just five users are enough to find 85% of your site’s issues and 38% of people will stop engaging with a website if the content or layout is unattractive. If you find issues, address them ASAP.

The Power of Local Directory Listings

Getting found in your local market is about being as relevant as possible to the search that someone’s conducting. That’s where online directory listings enter the picture. Google views these 3rd party sites as credible sources of information. You’ve undoubtedly heard of some like Google My Business, Yelp, and Bing; however, there are hundreds of online directories that currently have your business information on them right now! Take the time to accurize, build-out, and manage these every month so you stay as relevant as possible.

Maximize Your Online Customer Reviews

Happy customers are your biggest marketing assets. A great deal of thought should be focused on turning satisfied customers into passionate advocates of your business. Develop a comprehensive review management strategy. This should include a new customer review acquisition strategy and a negative review mitigation process. Consider things like referral programs and foster a community where customers feel valued and heard. A loyal customer is worth more than ten lukewarm ones.

Content is Still King

Content in local marketing remains a cornerstone of your success, but in 2024 the bar has been raised. Low-quality blog posts and generic social media updates are a thing of the past. Your goal should be to create high-value, engaging content that resonates with your audience, educates them, and inspires them to take action. Think in-depth research pieces, interactive infographics, and captivating video stories.

Connect Your Social Media With Your Audience

Gone are the days of a one-size-fits-all social media approach. Success lies in mastering the diverse languages and nuances of each platform. This means creating targeted content for TikTok's Gen Z audience, fostering meaningful conversations on LinkedIn, and building a vibrant community on Instagram. Your goal? Become a master at speaking fluently to your target audience on their preferred platforms.

Embrace AI, but Don't Ditch the Human Touch

Artificial intelligence (AI) is no longer a sci-fi fantasy; it's a marketing powerhouse. From chatbots that personalize customer experiences to algorithms that optimize ad campaigns, AI is here to stay. But remember, AI is a tool, not a replacement for human creativity and empathy. Your 2024 goal should be to seamlessly integrate AI into your strategy while prioritizing the emotional connection that only humans can build.

Seamless Customer Messaging and Local Marketing Campaigns 

Gone are the days of siloed marketing campaigns. Today's consumers expect a seamless experience across all touchpoints. From your website to your social media to the moment they walk into your facility or contact you. This year’s goal should be to develop a strategy that integrates all your marketing channels and messaging to ensure a consistent and outstanding customer journey.

Data, Data, Data.

In 2024, make it a habit to track every campaign, marketing dollar spent, and the return it provides. Track leads, and sales, and analyze the dollars made. Get real-time customer feedback, as that’s what matters the most- your customer. Be prepared to pivot if something isn't working in the short term, but always keep in mind your long-term strategy to ensure you’re not veering off course from your ultimate goals.

Let’s Wrap This Up

If you’re committed to growing within your local market in 2024 having a plan to dominate your market is important. It will provide you with a compass and a map to increased revenues, new customer growth, and higher customer retention rates. However, if you’re behind schedule on reviewing your 2023 results and creating a successful 2024 plan, consider aligning yourself with a local marketing company that knows what it takes to succeed. If you need help getting started or want to chat more about it, we'd love to talk!


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