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What Effective Content Writing Means For Your Business

Updated: Sep 14, 2023

What is Content writing? Most will say something like this…

It’s the process of creating and publishing written content for a specific audience. It can be used to achieve a variety of business goals. These include attracting new customers, engaging existing ones, generating leads, building brand awareness, educating customers, or providing various levels of customer service.

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But realistically, what is it?

Content writing created the blog you’re currently reading, every social media post you scrolled through at breakfast, every website you visited last week at work, and much, much more.

Content writing affects what we decide, what we do, and what we think. That’s the reality for you, and in business- your customers.

Even as content types and the technology behind them evolve, one thing will not change. The critical need for effective content writing. It’s essential for any business that wants to grow in today's digital world. High-quality, engaging, informative, SEO-optimized content writing that targets your specific customer will help your business grow. You will make more money. It’s that simple.

You may be asking yourself “How do I do it?” or “Where should I start?” Whether you’re a self-proclaimed “do-it-yourselfer”, or just not quite ready for a trusted partner to handle your content writing services yet, here are some tips for creating effective content writing for your business:

  1. Know your customer. The first step to effective content writing is to know who you are writing for. What are their interests? What are their needs? What kind of language do they use? How do they spend their time? What are their pain points? Once you thoroughly understand what your target customer looks like, you can tailor your content to meet their needs.

  2. Have a clear purpose. What do you want your content to achieve? Do you want to inform, persuade, or nurture them through their decision-making and buying processes? Having a clear purpose will help you stay focused and on track as you write.

  3. Do your research. Understand your SEO keyword strategy (and yes, you better have one). Understand the topic you're writing about, and where your writing fits into your overall marketing plan. This will help you write accurate and effective content.

  4. Write clearly, but be YOU. Your content should be easy to read, easy to understand, and most importantly, should have that “human” touch that, well…only humans have.

  5. Use strong visuals. Visuals, such as images, videos, or infographics can make your writing more engaging and informative.

  6. Proofread your work. Before you publish your content, proofread it.

By following these tips, you can be on your way to creating effective content writing that will help you achieve your business goals.

(Bonus tips for playing today!)

  • Use select keywords throughout your written content to help it rank higher in search engine results.

  • Cross-promote your content on social media, your website, and other channels to reach new audiences and retarget existing ones.

  • Track the performance of your content to see who is reading what, so that you can make informed decisions on your upcoming content initiatives.

  • Remember to optimize your content for mobile users.

As I mentioned earlier, we are surrounded by written content and it affects what we decide, what we do, and what we think every day. Embrace that fact. Use it to your advantage. Aligning yourself with a content writing service that can help you through the ins and outs. If you need some help getting started or want to take your written content to the next level, we’d love to chat.


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